Case Study for Shake Shack

In collaborative groups, we were assigned roles to create a market analysis of a large brand. I was responsible for; market research, creative mock-up, and presentation design. The goals of the project included positioning, demonstrating research conclusions, and cultivating insights for a confident marketing campaign.

Case Study: Penn State School of International Affairs

This case study is from my current place of work and highlights the results of applied marketing strategy. Working on a small team with a limited budget meant my research was most secondary market research along with speaking with students in the building. Using this limited research I was able to put together a visual strategy that showed increased KPI's.

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